Driven2Connect
Writing the website copy for Driven2Connect was a completely different kind of ride. They use motorsports to teach leadership, EQ, and team performance—pretty badass, right? I may think a tire check means making sure there are four wheels, but somehow I still drove this one over the finish line. Turns out you don’t need to know how to change a spark plug to write in the car business.
Big thanks to longtime client Fereshteh Fattaahi at Slant Consulting for riding shotgun and spearheading the project with me!