Road Trip Season, Spark Plugs, and a Brand-New Website Launch 🚗💨

It’s road trip season when we pack snacks, cue up the playlists, and hit the road with no particular place to go.

So it feels only fitting that I just wrapped up a project that took me on a whole different kind of ride.

The brand-new website for Driven2Connect is live—and writing the copy for this one? Let’s just say I was working outside my usual lane.

Driven2Connect uses motorsports to teach leadership, emotional intelligence, and team performance. That’s right. Actual high-speed, gear-grinding, adrenaline-fueled motorsports… in service of turning people into better humans and stronger leaders. Pretty badass, right?

Now here’s the kicker:

My daughter is an auto mechanic.

I think a tire check means glancing to make sure there are four of them. I once asked what a spark plug does and immediately forgot the answer. And still—I drove this one over the finish line, no tow truck required.

Big thanks to longtime client and brilliant co-pilot Fereshteh Fattaahi of Slant Consulting, who spearheaded the project and kept me between the lines.

Curious what it looks like when leadership training merges with the racetrack?

Check out the new Driven2Connect site.

(Every word? Written by yours truly.)

Keep on keeping on…

Whether your website needs a full overhaul or just a quick tune-up, I’ve got tiered copy services to match. Take a spin through the new tiered options here.