✨ Client Spotlight: Beth Masterman’s Brand-New Look (and Feel)

You know I love a good transformation story—and today, I’m thrilled to share one that’s equal parts polished, powerful, and deeply personal.

Leadership coach Beth Masterman recently launched a whole new vibe at mastermancoaching.com, and it’s the kind of project that reminds me why I adore this work.

Beth’s coaching practice has evolved—she now offers private 1:1 executive coaching and team and group programs that help leaders find clarity, build confidence, and lead with purpose. So it made perfect sense that her digital presence should grow along with her offerings.

Enter: a collaborative dream team and what I like to call a brand elevation.

Meg Joyce brought her signature brilliance to the branding strategy and messaging foundation.
Liz August worked her web design magic, creating a clean, smart, and quietly confident site—just like Beth.
Sandra Costello captured Beth’s warmth and presence in photos that actually feel like her.
And me? I wrote the words. The voice. The story.

The result is a website that doesn’t just talk about leadership—it leads.

If you’re curious about what that kind of brand clarity looks like in action, go take a peek:
https://www.mastermancoaching.com

And if you’re thinking, “Wait… I want my site to feel like that,” let’s talk. Because elevating your brand story? That’s my sweet spot.

Got a project that needs words? Email me at judi@judi411.com I’m all ears. And words.